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Congress Minutes eBook

Congress Minutes eBook

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The conference content and conclusions, organised into thematic areas, are edited and published in e-book format. The material is publicly accessible through the conference website; at the same time, the minutes serve as point of reference for any researcher, member of the press, etc., who is interested in utilising the conference conclusions for scientific or other purposes.

The Minutes of the 10th Panhellenic Conference on Health Administration, Economics and Policies (2014) is the first e-book published by Mindwork.

The Minutes of the 10th Conference were also printed in a limited number of copies and presented to key stakeholders in healthcare, health policy-makers etc.

On 2016, Mindwork published The Minutes of the 11th Panhellenic Conference on Health Administration, Economics and Policies (2015), again in a small number of copies in print, in pdf, and e-book formats.

 

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“Prevention for All” Communication Campaign

“Prevention for All” Communication Campaign

The “Prevention for All” campaign aimed at providing the general public with information on chronic diseases through events, informative leaflets and the ‘www.prolipsigiaolous.gr’ webpage. To encourage the public in performing screening tests, the latter were offered free of charge throughout the campaign to the unemployed or people without health insurance in Attica, aged 25-65 years old, for diabetes, cardiovascular diseases, and breast, cervical & colon cancer.

Organising Agencies

The Institute for Social & Preventive Medicine (IKPI) in collaboration with Health Centres, Hospitals and Municipalities of Attica (National Network of Hospitals & Health Promotion Services & the Hellenic Healthy Cities Network).

Services

  • Website content design, management & maintenance.
  • Design, production and distribution of leaflets and posters.
  • Editing of articles for publication in printed and digital media.
  • Media plan for placing advertisements and radio spot broadcasting.
  • Targeted web banner campaign.

The Mindwork factor

As the programme required mobilising existing Municipalities & Hospitals networks and raising the awareness of people and agencies capable of disseminating the messages of the campaign, Mindwork:

  • addressed municipalities of Attica beyond the Network, social solidarity structures and medical services, as well as the Manpower Employment Organisation (OAED) with the purpose of reaching and informing a wider targeted public;
  • created the “Prolipsi gia olous” (Prevention for all), Facebook account in order to reach a younger public.
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Lymphoma awareness campaign for the public

Lymphoma awareness campaign for the public

 



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National Communication Campaign on Cancer Prevention

National Communication Campaign on Cancer Prevention

During the 2011-2015 period, a wide-scope Cancer Prevention campaign was launched, aimed at:

  • Informing and raising awareness both with the general population and high-risk groups on the prevention of cancer and related risk factors; also on the promotion of a healthy lifestyle and changing bad habits or attitudes.
  • Informing and raising public awareness on the existing services and programmes for the prevention and treatment of cancer within the National Health System of Greece.

The Mindwork factor

In addition to its comprehensive communication undertaking using the campaign’s website, leaflets, a newspaper, as well as advertising and promotional events for the Programme, Mindwork:

  • furthered networking between the Ministry of Health and all interested entities that also provided support to the programme: 128 Health Centres and 18 hospitals; 150 Municipalities; 25 NGOs and 5 patient associations specialising in cancer; 16 scientific medical societies;
  • planned, organised and ran a large ‘roadshow’ across Greece. More specifically, from October 10th until December 10th, 2011:
    • 3 mobile units visited 140 Health Centres to raise awareness, distribute brochures and other material, as well as inform women on cancer prevention;
    • 22 scientific events for the public were held.

The public awareness campaign included:

  • Leaflets on 5 types of cancer (breast, skin, cervical, colorectal, prostate) drafted and published in collaboration with the competent medical societies (see below);
  • Production of 2 TV spots and a TV promotional campaign;
  • Eight issues of the National Cancer Action Plan Newspaper “Grammi Zois” (Lifeline) that were edited, produced and distributed across 100 locations all over Greece;
  • Promotional events for each type of cancer with the aim of raising awareness and informing the public on the risks of:
  • cervical cancer – roadshow in 130 cities & villages across Greece;
  • colon cancer – events/exhibition in Athens, Patras and Heraklion, using an inflated colon model;
  • skin cancer – participation in the 2012 Aegean Regatta;
  • prostate cancer – participation in the Rally of the 45th Thessaloniki International Fair;
  • breast cancer – polo game among National Teams and Olympic Games champions.





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Reaching extremities

Reaching extremities