Three events were organised by Mindwork on behalf of Pharmaserve-Lilly, in Athens and Thessaloniki. The company presented the “1996–2015 Clinical Research Proceedings” edition and honoured the researchers who teamed up with the company over the last 20 years.
The value of clinical research for society and the economy was highlighted during the events, which were attended by representatives from the health sector, social partners, as well as physicians and pharmacists. Prominent medical doctors and researchers addressed the audience.
When: 27 May 2015, Athens │ 24 June 2015, Thessaloniki │ 21 October 2015, Athens
Services: Project management, press office, secretariat, materials design, live streaming
Added value services:
- Highlights video for each event,
- Live streaming
The Mindwork factor
The events were organised by Mindwork with a common identity, each comprising a scientific and a social part. Secretariat services, as well as press office & communication services were provided.
Mindwork proposed and produced ‘Highlights Videos’ for each event: key people of Pharmaserve–Lilly —executives, researchers— were honoured; the video also featured healthcare sector stakeholders and public officials, with a view to enhancing the company’s extroverted profile.