“Prevention for All” Communication Campaign

The “Prevention for All” campaign aimed at providing the general public with information on chronic diseases through events, informative leaflets and the ‘www.prolipsigiaolous.gr’ webpage. To encourage the public in performing screening tests, the latter were offered free of charge throughout the campaign to the unemployed or people without health insurance in Attica, aged 25-65 years old, for diabetes, cardiovascular diseases, and breast, cervical & colon cancer.

Organising Agencies

The Institute for Social & Preventive Medicine (IKPI) in collaboration with Health Centres, Hospitals and Municipalities of Attica (National Network of Hospitals & Health Promotion Services & the Hellenic Healthy Cities Network).

Services

  • Website content design, management & maintenance.
  • Design, production and distribution of leaflets and posters.
  • Editing of articles for publication in printed and digital media.
  • Media plan for placing advertisements and radio spot broadcasting.
  • Targeted web banner campaign.

The Mindwork factor

As the programme required mobilising existing Municipalities & Hospitals networks and raising the awareness of people and agencies capable of disseminating the messages of the campaign, Mindwork:

  • addressed municipalities of Attica beyond the Network, social solidarity structures and medical services, as well as the Manpower Employment Organisation (OAED) with the purpose of reaching and informing a wider targeted public;
  • created the “Prolipsi gia olous” (Prevention for all), Facebook account in order to reach a younger public.
  • Client: Institute for Social & Preventive Medicine (IKPI)
  • Date: November, 2013
  • Services: Website design & maintenance; design, production and distribution of leaflets and posters; editing of articles; Media Plan (printed ads and radio spot broadcasting).
  • URL: http://www.facebook.com/prolipsigiaolous